2018 is not only era of millennials but it is also an era of shift in the trends of digital marketing and it’s uses. The move into 2018 additionally accompanies a move in advanced promoting. New patterns are entering the commercial center and your organization needs to focus or you might be constrained by the wayside. With the need to end up more obvious and achieve more clients, the digital marketing of tomorrow offers progressions in developing innovations as buyers request a more incorporated ordeal.
1. Augmented Reality Integrated Through Social Media
As our mobile devices are becoming more powerful and social applications are getting better integrate with AR, brands will use AR to better engage with consumers. For example, using your location, brands could trigger sponsored AR content, which can only be accessed at that spot, at that time. Pokémon Go was the pioneer with this idea, and Instagram and Facebook will be soon integrating this tech into their platforms as well.
2. Collapse Of The Influencer Market Brands
Most of the market brands put-in a millions of dollars into influencers now, but by and large they are either not measuring or not seeing the results they are receiving from alternative marketing expenses. The market will collapse as brands zero in on a few select individuals who drive results or move to organic grassroots promotion, and away from high-cost, middle-tier influencers who drive awareness but little ROI.
3. True Understanding Of Customer Journey
Data-driven marketing is an amazingly powerful tool, but how that data translates to the customers journey will be a paramount in digital marketing success in 2018. Strive first to use data to know where your consumers will be on every step of their purchasing path, learn what appeals to them, and design your marketing to touch them all along their journey.
4. More Targeted Ads With Specific Purpose
People already have minimal attention spans and get served with so many ads on a daily basis. Advertisements are going to become more singularly purposed in nature, with an absolutely specific goal and placed as a goal conversion in mind, irrespective of mobile or desktop experience. Also, the mobile advertising platforms will show major growth in 2018, including Facebook, Instagram, Twitter, etc.
5. Professional Live Video
Video will continue to be a trend in 2018 but not just video, professional live video. Every social media platform is jumping into live video and adding new features monthly to their platforms. Live video is a great way to connect with your audience, and the shaky, holding-a-phone-in-your-hand live video won’t be acceptable anymore.
6. Conversational User Interfaces
Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, chatbots and others, will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow brands to naturally interact with consumers that want information, or to transact, or just to be entertained.
7. Video Marketing
Video is becoming the most popular and influential form of digital content for businesses today and if done right, it can have a very positive impact on your business. As our attention spans decrease, marketers are heavily relying more and more on creating video content to boost search engine rankings, increase engagement and website traffic rates, as an example.
8. Personalization Along All Stages Of The Sales Funnel
Impersonalized email blasts and advertisements are going the way of the fax machine. Becoming hyper-targeted and focusing on personalizing every interaction is becoming increasingly important. Personalized landing pages should be connected to every one of your advertising campaigns. Attention is a currency, and building a personalized connection with prospects will be critical for digital marketing in 2018.
9. Contextual Targeting Strategies
In the context of General Data Protection Regulation (GDPR), we can expect that it will be more complicated for ad-tech vendors to track user behaviors with only cookies. Audience targeting strategies will be progressively replaced by contextual targeting strategies and it will be mandatory for advertisers to understand what each page context is all about, for targeting and brand safety purposes.
These are just few of the new techniques that are being followed at Digital Jugglers in Lucknow. Technology and ages will change every day but what is more important is that we change as per the changes. And digital Jugglers do the same by providing the best of Digital Marketing services to its clients. The basic desire is to make every client equally satisfied and accomplished by taking our services. We go by this rule every time.
