Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users,62% of whom log in on a daily basis.With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing?The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. How Can You Market on Facebook?Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach.
1.Pages
Facebook pages are similar to profiles, but for businesses, organizations, and public figures.Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed.Users also have the option to “Like” a page but not follow it. (Users also can follow some profiles.)
2.Ads
Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing.
3.Groups
Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.
Benefits of marketing through facebook-
1.Promote your business-
Facebook Adverts make it easy to promote your business, so that you can find new customers and keep people engaged with your products and services.
2.Drive and increase online sales-
Marketing on Facebook is a powerful and efficient way to increase sales for your online business. We make it easy to reach the people who matter to your business and track the results of your advertising across devices.
3.Raise Brand Awareness-Every month, more than 1.6 billion people use Facebook and 400 million people use Instagram to discover and connect with what matters to them. Facebook adverts help connect your business with the audiences that matter to you, tell your brand story and drive real results.
Make your business come alive on Facebook
Does your audience love photos or prefer it when you share useful links? You’ll find out quickly by looking at your Facebook Page Insights.
1. Be responsive: When people comment on your posts, show that your business is listening and that you care.If you need more time to answer a question, let them know that you’re looking into it.
2. Be consistent: The more regularly you post, the greater an opportunity you have for connecting with people
and building trust. Setting a schedule for your posts can also help to maximise your team’s time.
3. Do what works: Replicate your success on posts that get more engagement.
4. Make successful posts into successful promotions.
Digital jugglers will help you to promote your business on social media i.e. Facebook etc. which will be helpful in creating a reputed presence of your business in the market.
