Social media is very impactful when we talk about politics; it has changed the political landscape a bit in the last couple of decades. Social media has played a vital role in this transformation. As it allows the politicians to circumvent the traditional method of reaching voters through paid advertisement and earning media.
The use of social media in politics including Facebook, Twitter, Instagram, Youtube has dramatically changed the trend how campaigns are run. Nowadays social media is a serious factor in political campaigns and in the way people think about issues. Politicians hire strategists and policy advisors for political operations. Prashant Kishore, an Indian politician strategist started an election-campaign group. He was hired by Prime Minister Modi as a social-sector policy advisor, Later he helped the Narendra Modi led Bhartiya Janata Party (BJP). He conceptualized Citizen for Accountable Governance (CAG). Events organized by CAG was so in discussion at that time. Events like: “Chai Pe Charcha”, “Modi aane waala hai” was the trending topics of that time, the event organizers have focused on the youngsters as their target.
Nowadays political parties have taken social media as one of the most important channels for their pr activities. Almost every political party has their official pages on Twitter and Facebook where they post about their campaigns, political updates and press releases.
So social media has influenced politics and it has also increased interest of people in politics. ‘Digital Jugglers’ is already working with candidates from political parties like BJP, Congress and many more. Digital Jugglers provides the services like social media management, ground survey, data collection, creative campaigns, content writing, and IT solutions.
CONNECT WITH US, CONNECT WITH DIGITAL JUGGLERS.
