Social Media is gripping and an effective way to interact with the internet generation. Anything that has to spread out on a big spectrum should be released on social media platforms. The success of BJP’s online campaign in 2014 Lok Sabha election is a phenomenal example of it. By the time, any party could think of using social media as a platform, Mr. Narendra Modi was already trending on it. There were a number of platforms running for the sake of social media for BJP candidates. The 2014 general elections in India were revolutionary as it made social media for politicians a new battleground of the politicians in new era. The conventional ways of sending messages, recorded calls, and public gatherings were not seen much since 2014. This election saw politicians leveraging towards the use of social media either out of necessity or just to keep up with their peers.
In Assam’s Lakhimpur, a poll was necessitated as the sitting MP Sarbananda Sonowal took over as the CM of the state after the party’s win. The party retained the seat in the bypoll. The BJP also won in Madhya Pradesh’s Shahdol. The election was necessitated as veteran party leader Dalpat Singh Paraste passed away. The by-poll was held just days after demonetization, when the country was in turmoil, seeking to adjust to the lack of cash in the system. The BJP also won Vadodara, which has been its traditional stronghold seat. As Prime Minister Narendra Modi retained his Varanasi seat and resigned from Vadodara, BJP won the seat again easily.
He has a plan for everything with target dates as late as 2024. Planning is very important when one wants to change the face of their country for good and having detailed plans for the same is not just effective, it’s impressive as well.
Looking at the twitter wars that happen every now and then, social media for politicians is need of the hour. How, what, where, who, when, etc., everything is available online. And that is a plus point to attract the youth of this country. The shift in pattern from rallies to open letters is making more sense and more engagement in a lesser amount. This change was tried and adopted by a number of political figures but not many could withstand it and had to withdraw.